Concerned about finding new dance students? About keeping your existing ones? Nervous about your competition? Completely understandable, but never fear. Using the online marketing strategies that highly successful dance studios are using, you can address these concerns and thrive.One popular current strategy is using image-centric content. This is exactly what it sounds like – using imagery to grab visitors’ attention, and share information in a way that is simple and easy to digest.
The idea of creating image-centric content is not new; we’re all accustomed to seeing lots of images on websites and social media. But it’s very common for photos and other graphics, despite their importance, to be left until the last minute when we create new content. They can be seen as an afterthought, or even a nuisance. Website design and Facebook page launches are often delayed or even abandoned because of them.
At the very least, image centric marketing can feel like one more time consuming “to do”. Well, keep reading! I’ll be sharing 8 free tools you can use to create marvelous images and graphics.
The Power of Images
The human brain is wired to respond to images. In fact, 90 percent of all information that we perceive and that gets transmitted to our brains is visual. Communicating through imagery means you can communicate more value, more quickly to visitors skimming your website or social media.
Happily, you don’t need to be a graphic designer to learn some simple tricks and techniques that will punch up your website and grab the attention of your social media audience.
Don’t get me wrong or let the pendulum swing too far – Text is super important! Many people still research and yes, READ, getting a full sense of a service or product before making their purchasing decision. It’s just that graphics, in conjunction with text, can provide visual examples, emphasize relevant points, and portray emotions that support your message.
For example, language takes more time to process than image elements. Consider the example below. From a website visitor’s perspective, would it be easier to understand a dance position that is described, or shown?
We not only more quickly absorb information that is visual – visual elements also affect us emotionally. Which of the following is more effective in portraying the warmth of a dance studio?
8 Free Tools You Can Use to Create Marvelous Images and Graphics for Your Dance Studio
Quozio isn’t fancy, but it sure it easy to use. Just go to www.quozio.com and enter your quote or other text, and then press “Go.” They will automatically format it, but if you don’t like what they give you, you can easily select a different background.
Then, you can either right-click on the image and select “Save image as”, in order to add it to your website, or you can share it to your social networks. Easy & fun!
Write your thoughts on photos! With Chisel, you can upload your own photos, which is cool, or you can choose a background from Chisel’s huge library of images. Next you overlay a quote, caption, or other text of your choosing. When you’re happy with your creation, you can share it on Facebook, Pinterest, or Twitter, or save it for use on your dance studio website.
Here is another awesome, free tool for making creative looking quotes and sayings. With Share As Image, you can convert any highlighted text into an image. As with Chisel, you can upload your own images, or use theirs. Once the image is created, you can download the image or share it on your social media accounts.
Tip: Use the “Try It for Free” link underneath the Buy It Now button; otherwise, the service is $8 per month.
QuotesCover gives you a huge library of quotes to choose from. Once you’ve decided upon a quote, you select whether you’ll be using the image as a Facebook or Twitter update, Facebook or Google+ header, or a Twitter header, and the image automatically sizes to the appropriate dimensions. You then scroll through font and color combinations to figure out what floats your boat.
QuotesCover isn’t quite as simple to use as those above, but is still a valuable (and free!) tool with which to up your image game.
This graphics tool is just bad-ass (pardon my French). It gives you a ton of options – layouts, banners, grids, shapes, and frames – to get you going. With Canva, you have the option to create Facebook, Twitter & Instagram graphics, Facebook cover photos, and much more.
The user interface is wonderful to use, although it’s easy to spend a lot of time tweaking your image and text into the perfect combination. Some of their photos and templates cost $1 to use, but many are free. If you’re signed into Facebook, Canva can pull in your own photos, or you can upload photos from your computer.
Pixlr is a fantastic tool for those who want to edit their dance studio’s photos without delving into Photoshop or another high-end graphics program. It’s an internet based program (so you don’t need to download it to your computer).
And 2 Fun Options for Pinterest Lovers!
This site was designed to be used mostly with Pinterest, but you can also create great graphics to share on other social media networks.
Simple and fun. When you are done with your graphic, you have the option to pin it, post it to Facebook, tweet it or email it to yourself.
Understanding image-centric content can help optimize your dance studio’s marketing efforts and give you an edge over competitors who mainly publish written content. Give one or more of these image tools a try, and improve your visitors’ website and social media experience!