We’re talking dance studio branding today, and specifically, dance studio logos. You almost certainly already have a logo that represents your dance studio, but do you have variations of that logo to fit all your needs?
As you try using your studio’s single logo design across all platforms, including your
social media and marketing materials, you may quickly recognize that you need a few
variations as well. Why?
Well, for example:
- You may be able to use your full primary logo in your website’s header, but how about when it’s viewed on a phone? A dance studio logo variation that is clear, clean and easy to read at small sizes (and in a very short header) is in order.
- When adding your branding onto your Instagram account, you’ll notice that the profile picture size is: 320 x 320 pixels – a square format that Instagram displays as a circle. For this use, you’ll want a logo variation that is equally tall and wide, that also looks good at a very small size.
- The ideal YouTube Channel banner size is 2560 x 1440 pixels, but the “safe area”,
which is always visible despite the size of the screen, is a height of 423 pixels. For
this usage, you can have a really wide logo, but it shouldn’t be very tall.
- The need for logo variations even extends to studio merch. Having your full, primary logo on the back of a sweatshirt works well. How about offering ball caps with a simple variation of your logo that is identifiable and contemporary?
You get the idea. A logo is just one visual representation of your brand, but there’s
more to it than just having a single design.
You may have come across terms like “submark” and “icon logo” when searching for
logo information and/or brand designers, and they might have left you feeling perplexed. Today, I’m here to demystify these terms and present you with the four crucial logo variations your dance studio needs to flourish.
The 4 Logo Variations Every Dance Studio Should Have:
1. The Primary Logo
The primary logo is the centerpiece of your brand, the one that represents your dance studio as a whole. It’s usually in a horizontal format and encompasses all the intricate elements of your brand, such as taglines, icons, or locations. Use the primary logo in places where it has plenty of room to breathe, like on your website’s header or large print collaterals such as signs.
2. The Secondary Logo
The secondary logo serves as a flexible alternative to the primary logo. When space is limited or specific placement demands a different format, the secondary logo steps in. It can be either vertical or horizontal, offering a stripped-down version of your primary logo, often without creative elements or taglines. This version is perfect for items like social media headers and studio merch.
3. The Submark Logo
Submark logos are simple, identifiable designs that can fit into tight spaces where larger logo variations won’t work. They may include your full business name or just the brand’s initials (lettermark). These submarks are highly versatile and creative, making them ideal for social media profile images or your website’s footer.
4. The Favicon
The favicon is the tiniest of them all, but it serves a crucial purpose. It’s the small branded icon that appears in the browser tab when visitors open your website. A favicon can be a square or circular mini-mark, showcasing either your brand initials or a tiny illustration. It provides that final branded touch to your website, ensuring a cohesive brand presence.
Building a Strong Brand Identity
The more similar the logo variations are to the original, the better it is for your dance studio. Why? It’s easier to remember and recall when every time people see your logo.
Of course, your dance studio’s brand identity goes beyond just logos. Supporting elements like illustrations, patterns, textures, and photography style play a vital role in enhancing your brand’s aesthetic. Keep these elements consistent and complementary to your logo designs and you’ll build important brand recognition.
By utilizing these four essential logo variations along with the right brand elements, your dance studio will have a powerful and cohesive brand presence across multiple platforms. So, get ready to impress your audience and elevate your dance studio’s identity!
Best wishes to you and your studio,