Used thoughtfully and well, you can use the power of video to introduce your dance studio to new audiences and bring new dancers through your doors. You can also use it to engage and delight your existing dancers and parents, increasing their loyalty further still.
If you are contemplating a dance studio video marketing strategy and/or already have videos on hand, then creating and setting up a YouTube channel for your dance studio is a very smart move.
Yes, you can upload videos to YouTube without having a channel, but that would mean missing out on some great benefits. A YouTube channel is like a mini-personal TV station for your dance studio. It’s a great medium to share videos showcasing your dance expertise, interviews, testimonials, and studio tours, to name just a few.
YouTube channels provide one place to store all your video files, create and manage playlists, and provide viewers with links to your dance studio’s website and social media sites. When viewers subscribe to your video channel, you get the added benefit of increasing your base of your local fans.
I’ve got 2 videos for you today – How to Create a YouTube Channel for your Dance Studio, and How to Add Channel Art and Outside Links to your Studio’s YouTube Channel. If you have questions or would have a request for a new video topic, please let me know!
(Update: As of April 2, 2019, Google Plus has been discontinued. Please ignore references to Google Plus in the videos above. The rest of the videos’ info should still be relevant.)
Are you tired of your studio’s website? Ready for a website overhaul? Please take a look at our dance studio website design portfolio, and see whether we’re a good fit!