Over 6 billion hours of video are watched each month on YouTube—that’s almost an hour for every person on Earth (source, YouTube). Of course, many of those are watching cute baby animals, or an audition for a television performance show that is either a) absolutely awesome, or b) painfully awkward, but an whole bunch of viewers are looking for advice on how to do something or how to make something work better. And a lot of them are in the market for a hair salon, tax accountant, or… wait for it… a dance studio.
Video is a super powerful method to drive targeted traffic to your dance studio’s website, while strengthening your search engine optimization. A successful video marketing strategy is about audience and engagement, and you can keep your dancers, dance parents and prospects engaged by regularly uploading video content to your website and YouTube channel.
A promo video for your studio is fantastic, but for best effect, mix it up! Be creative – be bold – and produce lots of diverse video content. Create videos that can stand alone, but that also hook in your viewers, investing them in learning more about your dance studio and dance in general. Then, make it easy for them to see more.
What are the most successful types of dance studio videos? Here are some fun and unique ways to use video to entertain your audience and promote your studio.
14 Video Types that Work Best for Dance Studio Video Marketing
- A video sample of one or more of your dance classes in action
Having descriptions of various dance styles on your website is always helpful to those in the market for a studio. How much better if they can see a bit of video footage of each class type!
- Recital numbers in progress of being learned
For those considering studios for their child, seeing a clip of a recital, Nutcracker, or competition number being learned will help demystify the process and make them more comfortable to take the next step. Current dancers and dance parents from your studio will simply have fun watching as their hard work comes together.
- A tour of your dance studio
This type of video is fantastic for new prospects. It makes them feel comfortable to visit the studio in person for the first time, and get past the ‘heebie jeebies’ of attending their first dance class (or taking their child to their first dance class). Once people can visualize themselves in your studio, they’re halfway to becoming customers.
- Take your visitors behind the scenes
What does a typical day at the studio look like? What goes into running a successful studio? Pull back the curtains and share a little bit of your life at the studio.
- A professionally created promo video for your school
A sharp, professional promo video is a great marketing tool for your studio. Make sure it properly reflects your studio’s personality and philosophy!
- Brief, informal commercial for the studio
Professional promo videos are excellent, but informal ones can be effective too. What they lack in slickness, they gain in a warm immediacy that can make prospects feel welcomed and comfortable.
- Video testimonials
Testimonials are great. Testimonials with an accompanying photo are excellent. But for maximum effect, take video testimonials! With a video, prospects can see and hear your dancers and dance parents, and get a real sense of how they feel about your studio and classes.
- Debunk myths
Talk about the top myths or misconceptions in the dance world and give real examples to show why they are truly myths. Wanting to see more boys in your classes? Bust the myth that “dance is only for women”, and you’re on your way.
- Quick bio videos of all staff at the studio
Having a series of videos that introduce you and your faculty. Doing so can make prospects more likely to connect with you and more likely to choose your dance studio over others.
- Interviews with the studio owner, artistic director, teachers, or students about different dance topics
This type of video can be fun and educational, and allows prospects to become familiar with you and others at the studio – what you look like, what you sound like, and what your personality is like.
- Video of your dancers in different events – Parades, competitions, mall events…
The exhilaration of performing as a member of your studio can be felt by anyone who chooses to watch one of these videos. It can give them a sense of what it would be like to be part of your dance family, and can go a long way to helping newbies take the first step.
- Demonstrations of how to do various dance steps
Nothing shows the expertise of you and your staff more than videos demonstrating how to do basic dance steps. Keep them short, punchy, and entertaining. What a great introduction to what it’s like getting instruction at your studio!
- Ask questions and answer them
What do you get asked most about your dance studio, or dance in general? Most of us can think of a list of at least 5 to 10 questions we get asked often. Make short 2 to 3 minute videos clips where you state the question and then the answer. These are easy to make and extremely valuable to dance parents and prospects alike.
- Have dance parents (or members of your staff) ask common questions about studio life
For example, many people wonder at what point their daughter will be able to dance en pointe. Having a dance parent ask the question in a video allows you to fully answer it, while taking the pressure off those who may be uncomfortable to ask the question face to face. They will also realize they’re not alone in wondering. After you’ve answered the questions, ask your viewers to leave their answers below in the comments section. This will start the discussion and foster community.
Why should you create and share videos?
Simply put, the interest and relationships you build through videos will connect you with viewers in a way no other marketing can!
Take out a piece of paper or start a fresh document, and make note of any video types from the list above that appeal to you. This list will come in handy when you create your video plan. And please feel free to join our bi-weekly-ish dance studio marketing newsletter to make sure you don’t miss any piece of this Dance Studio Video Marketing series!