Why add a Frequently Asked Questions (FAQ) page to your dance studio’s website? By preemptively addressing questions and offering insightful information, you’re not only making the process smoother for potential dancers and parents but also showcasing the heart and expertise behind your studio. This means a more seamless experience for your website visitors, and more curious visitors turned into loyal dance families.
And, as a bonus, an FAQ page is excellent for your website’s search engine optimization. A win win!
So, you’ve decided to jazz up your dance studio’s website with an FAQ page, excellent choice! Not sure, though, where to start?
Here’s my #1 pro tip – The most effective FAQs are those that align with the questions and concerns posed by actual prospective dance families. Which happily makes an FAQ page much easier to write. Spend a little time jotting down any/all questions that you know are often asked by your prospects, and ask your office staff to do the same. Group the questions into categories, and then answer each question in turn for use on your FAQ page. Et voila!
Ok, let’s make it even easier! Based on what I’ve heard from the studio owners whose websites I’ve built over the years, these are the most common sections and frequently asked questions to include on your own FAQ page. Add, delete, and tweak as necessary! The answers you’ll provide to each of the questions are, of course, up to you.
1. Class Information:
In the Class Information section of your FAQs page, provide general insights into the variety of classes you offer and the skill levels you cater to. Include a link to your Class Descriptions & Schedule pages so visitors can easily access more information.
- What skill levels do you cater to?
- At what age can a child begin dance classes?
- Are there classes for beginners?
- Can boys take class?
- Any classes for adults?
- Where can I get more information?
2. Registration and Enrollment:
In this section, start with the basics to guide potential dancers seamlessly from curiosity to class attendance. Lay out the steps, fees, and any prerequisites, ensuring they’re well-prepared for the dance floor. Include a strong call-to-action and link to your Online Registration page!
- How do I register for classes?
- What is the enrollment process?
- Is there a registration fee?
- I have additional questions. How can I make contact with the studio?
3. Schedule and Timing:
Along with a link to your full Class Schedule and Registration pages, you can answer general and common class schedule questions in this section of your FAQ page. Doing so will help potential dance families plan and move them through the funnel towards registering for class.
- When does your fall (or summer) season begin?
- Where can I find your full class schedule?
- Is your schedule set in stone?
- Are classes offered on weekends?
- How long is each class?
4. Fees and Payments:
Be transparent in this section about your tuition fees and payment methods. Include the most commonly asked tuition & fees questions, and provide a link to your full Tuition page as well as studio contact methods for those wanting more info. This ensures potential dance families will have a full understanding of the financial aspect.
- Where can I view the tuition and fees?
- Is there a discount for more than one child in a family?
- Are there any recital fees?
- What is your refund policy?
Wanting the Ultimate Content Cheat Sheet?
This guide w/worksheets shows you exactly what content to put on your homepage, plus 16 of the most common pages found on dance studio websites.
5. Attendance, Make-Up Classes, and Dress Code:
In this section, set the stage for success by answering the most commonly asked policy questions about attendance, dress, and any other studio rules. Clear communication ensures everyone is on the same page and can help avoid misunderstandings. Provide links to your full Policies and Dress Code pages for fuller information.
- What is your attendance policy?
- Can I make up missed classes?
- Is there a limit to the number of makeup classes?
- What should I wear to dance class?
- Are specific dance shoes required?
6. Recitals and Performances:
Performance opportunities spark questions as well as excitement. Whether it’s recitals, showcases, or competitions, give dance families and prospects answers to the questions you most commonly hear.
- Do you have recitals or performances?
- Are dancers required to perform?
- Are there additional costs associated with performances?
- Do you have competition teams and offer the opportunity to compete?
7. Instructor and Staff Information:
Answer general FAQs in this section, and then provide a link to your full Faculty & Staff page to introduce the talented instructors teaching your classes. This will instill confidence in potential dancers and their families about the expertise guiding them.
- Do your dance instructors have professional dance experience?
- What are their qualifications?
- Are background checks conducted on instructors?
8. Facility and Amenities:
Answer facility questions in this FAQ section, highlighting the features that make your studio exceptional. Whether it’s state-of-the-art facilities, comfortable waiting areas, or special amenities, provide a glimpse into the dance haven you’ve created. If you have a webpage dedicated to information about your studio facilities and features, you can also provide a link to that page for further info.
- What facilities do you provide for dancers?
- Is there a waiting area for parents?
- Are there changing rooms available?
9. Trial Classes and Assessments:
Encourage potential dancers to dip their toes into the dance world by providing information on trial classes. Clearly outline the process for them to experience the magic of your studio before making a full commitment. And make sure to include a strong call-to-action!
- Do you offer trial classes?
- Is there an assessment for new students?
- Can I observe a class before enrolling?
And there you have it… The topics and questions most often asked about when potential students and parents are considering a dance studio. Having this key content and questions readily available on your site will not only streamline information but also enhance the overall user experience on your studio’s website. Don’t forget to provide your contact information for those wanting more information!
Of course, depending on your studio’s specific offerings and policies, the FAQ section may include additional questions, but hopefully this gives you a good start. TIP: Do make sure to read through your FAQ page annually to update it as needed.
Craft your Frequently Asked Questions page with care, because every inquiry is a step closer to new students stepping through your dance studio’s doors!
Thanks and best wishes,
Stacey
P.S. Want more help creating your website content? Here’s a blogpost for you about the perfect “About the Studio” page, and here’s one about creating a next-level “Contact Us” page!