The Most Important Rules to Follow When Creating a Dance Website

We all want our websites to look AMAZING, but for dance studio owners, there are other important considerations if your goal is to turn website visitors into registered dance families.

In this blogpost, we’ll dive into the practical side of designing a dance studio website. The following principles play a super important role in ensuring an effective and user friendly online presence. Incorporate them all and you’ll have a website that really works for you (while also looking fabulous).

Here’s what to keep top of mind during a dance studio website revamp or redesign:

1. Brand Consistency:

Maintain consistency with your dance studio’s branding and visual identity throughout the website. The website should be consistent across all pages, with similar layout, design elements, and overall feel. A cohesive design will reinforce your studio’s unique identity and differentiate you from your competitors.

2. Color Scheme:

Choose a color scheme that aligns with your dance studio’s brand while ensuring it’s visually pleasing and doesn’t strain the eyes. A harmonious color palette contributes to a polished and professional look.

3. Content Organization:

Your webpage content should be organized in a clear and logical manner, with a clear hierarchy and easy-to-understand headings. This will help visitors navigate through your pages with ease and keep them on your site longer.

4. Readability:

Make sure your website’s text is easy to read, with a clear font, appropriate size, and enough contrast with the background. For an excellent user experience, your text needs to be legible!

5. White Space:

Making good use of white space on your studio’s website creates a clean and uncluttered look. Adequate spacing contributes to a visually appealing and easy-to digest layout.

6. Usability:

Prioritize a straightforward and easy-to-navigate structure for your dance studio’s website. A clear organization ensures visitors can find information effortlessly, making them more likely to move through your sales funnel and register for classes.

7. Responsiveness:

A website should be designed to adapt to different screen sizes and devices, so that it looks and functions well on both desktop and mobile devices. If you’re working with a professional web designer or agency, they’ll make sure your site looks excellent on mobile, but it’s always smart to do your own check, looking carefully at all of your website pages on both your phone and a tablet (if available).

8. Loading Time:

Optimize your studio’s website to load quickly, minimizing delays for users. Efficient loading times enhance the overall user experience and satisfaction. If your website loads quickly, there is far less chance your site visitors will get distracted by Facebook, or worse yet, the website of your competitor!

9. Calls to Action:

Clearly present call-to-action buttons, such as “Try a Free Dance Class!” or “Check Out Our Summer Dance Programs,” to guide users on their next steps. Prominent calls to action not only suggest what to do next, but also encourage Action on the part of your site visitors.

10. Testing:

Make sure to test your new website across different browsers and devices to ensure it works well and looks good. Testing ensures a smooth and functional user experience and gives you the chance to address issues before many eyeballs land on your site.

So, there you have it – a roadmap for giving your studio’s website a proper facelift. Remember the 10 principles above as you start your redesign project and you’ll ensure a successful redesign. And if it’s your very first dance studio website? You’re definitely starting off on the right foot!