– Tools & Resources –


Resources - Dance Studio Marketing

The bad news? Marketing is a must if you want to grow your dance studio.

The good news? Contrary to popular belief – marketing can be very creative, and much of it can be automated. 

And there is no shortage of help to be found in this area, starting with the tools & resources listed below.

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Dance Studio Marketing Freebies & Products

Dance Studio Marketing 101 Guide (Free!)

You know you need to market your dance studio, but where do you begin? There are so many dance marketing strategies, you can easily get lost. The techniques and strategies in this guide will help you outshine your competition and bring new dancers through your doors. Oh, and it’s free!  🙂


Plan Your 1st Email Marketing Campaign

As awesome as email marketing is, it’s made up of several different components, each of which has a learning curve. Are you flummoxed about how to set up email marketing for your dance studio? Want help in getting your studio’s first email campaign in place?


This guide + workbook is designed to help you understand and put together the pieces. Clear instructions and worksheets are included to ensure you get your 1st email marketing campaign in place as quickly as possible!

Welcome Email Templates (Free)

Setting up email marketing for your dance studio? You’ll need an awesome welcome email that makes a solid first impression.


If you’re not sure what to put in that all important first email, you’re in luck! Click below for free (whoot whoot!) email welcome templates specifically created for use with dance studios!

Email Marketing-Welcome Sequence Starter

To experience the full benefit of email marketing and get more new dancers through your doors, you’ll need to write a welcome series (aka: sequence) for your new subscribers.

A series of four to five emails works well, in which you can introduce your studio, demonstrate your expertise, and offer an incentive for newbies, so they’ll register their child for classes. Now you just have to write them. Ugh!!

This series of templates takes the guesswork out of writing your dance studio’s welcome email series. They’re super easy to use – simply copy and paste the content into your email or a word doc and fill in the blanks, changing details as necessary.

Top Marketing Tools

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In my opinion, ConvertKit is the best email service for getting started with minimal hassle. In fact, I’m lowkey obsessed with it! I’d used Mailchimp for years and always struggled with its setup and organization, resulting in my rarely sending emails out to my readers. It’s a downright relief to report that the ConvertKit user experience is very user-friendly compared to Mailchimp (and compared to Constant Contact, which I used for years prior to that).

You can ramp up your lead generation by putting ConvertKit popups and embedded forms into place on your website. Segmenting subscribers into focused groups is a breeze, which means you can easily send different content to those who show interest in your comp teams than those with preschool children. Use the segments in conjunction with automations and you’ll keep time spent on email marketing as minimal as possible. Pretty awesome stuff.

These blogposts contain lots of juicy info on the topic of email marketing & ConvertKit for dance studios:

With Leadpages, you can create an unlimited number of landing pages and opt-in forms, and effectively integrate them with your website, social media advertising, and social media marketing campaigns. 


But wait… Why would you want to do that when you already have a dance studio website (aka: your #1 marketing tool)? 

Landing pages are amazing for helping you achieve specific goals, such as generating more leads or to increase registration for your summer dance programs. They’re wonderful for promoting specific events (e.g. an upcoming Nutcracker production) or promotional videos of your studio. They focus visitors in on ONE specific thing and give them a clear, direct path to conversion. 


Use my link below to try Leadpages for FREE for 14 days!

Social Media

Ugh, social media, am I right? Enjoyable to peruse in a leisurely fashion, but a time-wasting “pain in the tuckus” when it comes to generating content for your dance studio’s social channels. Below you’ll find 3 tools I’ve found super helpful in creating and managing my own social content, plus a FB marketing service for dance studios that could be of help to you!

Top Tools


If you’re needing help with your dance studio’s Facebook Marketing, we can help! Click below for more info on what’s included in our package, plus pricing and frequently asked questions.


Tailwind is my go-to social media scheduler. It handles Instagram, Pinterest, and Facebook Posts, so you won’t have to spend your life on the computer. It feels so good to get consistent and schedule out my social! New members get one month free through the link below.​


Preview is the Instagram planner in the world I use, and I love it. You can use it on your phone (iPhone and Android) and on your computer. With Preview, you can easily plan your studio’s posts, stories and reels, find the best hashtags, caption ideas, presets, and more.​

Ok, I’m not going to mince words here… You need Canva for your dance studio. Whether you’re creating Instagram Stories, dance posters, or the header for your website, Canva can do everything you need it to to make sure your studio is on-brand and looking sweet! Click below to sign up!