Do you have a dance studio slogan? We’re all familiar with the slogans (otherwise known as taglines) that the big companies use. Slogans such as “Just Do It”, “The Good Hands People”, and “Got Milk?” have, like it or not, ...

Are you making the most of the marketing tool that is your dance studio’s website? The majority of business owners recognize websites as essential, but don’t use them to best effect. Sure, your studio’s website may ‘pop’ visually and give ...

As individuals, we are marvelously unique. Unfortunately, even though dance studio owners are one-of-a-kind, it’s often difficult to differentiate one dance studio in a community from another. Not standing out from your competitors can be a huge problem, resulting in ...

Like so many others, I find myself glued to the television during the Olympics. Being of a performing arts background, I honestly don’t have much interest in beach volleyball, track, or downhill slalom (whatever that is). What I DO have ...

It’s unlikely that people will visit your website without any reason. Sometimes curiosity is reason enough, and with a new or newly revised studio website, it often is. You can only claim “new website” for so long, though, so it’s ...

Quick! Can you describe this very second what makes your studio unique from others in your area? What sets you apart from your competitors? If you know and stress your studio’s strengths, you’ll give dancers/dance parents a reason to initially ...