First, let me just say – if you have a bevy of marvelous photos of your own studio, dancers, classes and productions, as well as photo releases, don’t hesitate to use your own photos on your dance studio’s website and ...

Hello dance studio owners! Whether you’re promoting your upcoming fall dance season on your website or diving into paid ads, your calls-to-action (CTAs) can be the ultimate game-changer or well… a bit of a stumble. A persuasive CTA has the ...

Color psychology is all about how different colors make us feel and think. Because colors evoke different emotions and associations, dance studios can use them to their advantage when creating or updating their branding. This is true whether a studio ...

Occasionally Craig or I will receive a panicked email from a studio owner whose website has gone down. (We design websites specifically for dance studio owners, in case you’re not familiar with us!) Understandably, the studio owner might think the fault is ...

You want your dance studio’s website to stand out, compelling visitors to enroll for dance classes with you instead of the studio three streets over. A well-designed website is the best opportunity to showcase not only your dance programs but ...

Done right, your videos can take on a life of their own and be little ambassadors for your dance studio. They can reach out into your community, increase loyalty with your existing dancers/parents, and bring new ones through your doors. ...

Does your family spend downtime in any of these ways? You find a speaker who shares how to improve your productivity. Your daughter watches a tutorial on how to sew a cute pillowcase. Your mom enjoys the guilty pleasure of ...

Having a video marketing strategy for your dance studio is such a smart idea. There are so many types of dance studio videos that will educate, entertain, and inform members of your community, and (yay!) bring new dancers into your ...

You may already be creating and publishing videos of your dancers in class or in performance, and perhaps you already have a professional promo video in place for your dance studio. But are you getting the most out of your ...

Your studio’s website speaks on your behalf and creates impressions that will either lure newbies in or turn people away. It’s therefore understandable if you want a website that gives an amazing first impression, makes an impact, and is visually ...