Email marketing is one of the most important things any dance studio can do. There, I’ve said it! If you inadvertently rolled your eyes when reading that, please note that I’m NOT talking about old-school monthly studio newsletters, the kind that simply outline upcoming ...

Marketing? UGH, MARKETING?? I get it!! You opened a dance studio out of a passion for dance and the desire to pass that love down to the children in your community. You are an artist. You expected owning a dance ...

Are you unsure which or how many social media channels you should be using for your dance studio? Do you feel pressure to do more social media than you’re comfortable with? Have you bit off more than you can chew ...

Concerned about getting new dancers into your studio? About keeping your existing students happy? Nervous about your competitors? Completely understandable, but take heart. Using the online marketing strategies that highly successful dance studios are using, you can address these concerns ...

Ok, so creating videos to market your dance studio and liven up your internet presence sounds great, but who has the time? It seems overwhelming, right? Things will be MUCH more manageable with a dance studio video plan. There are ...

Over 6 billion hours of video are watched each month on YouTube—that’s almost an hour for every person on Earth (source, YouTube). Of course, many of those are watching cute baby animals, or an audition for a television performance show that ...

I’ve recognized recently that although I am outgoing in many situations, I also have a shy streak. That shy streak could potentially keep me from a collaboration that is marvelous both personally and business-wise, and so I’m actively practicing getting ...

One way for a business not only to survive but thrive is to focus on the secondary benefits already offered to its’ customers. In business terms, these are called “value-added” enhancements. Chances are good that you already have many in ...

Are you making the most of the marketing tool that is your dance studio’s website? The majority of business owners recognize websites as essential, but don’t use them to best effect. Sure, your studio’s website may ‘pop’ visually and give ...

As individuals, we are marvelously unique. Unfortunately, even though dance studio owners are one-of-a-kind, it’s often difficult to differentiate one dance studio in a community from another. Not standing out from your competitors can be a huge problem, resulting in ...