Marketing? UGH, MARKETING?? I get it!! You opened a dance studio out of a passion for dance and the desire to pass that love down to the children in your community. You are an artist. You expected owning a dance ...

One way for a business not only to survive but thrive is to focus on the secondary benefits already offered to its’ customers. In business terms, these are called “value-added” enhancements. Chances are good that you already have many in ...

Are you considering a Frequently Asked Questions (FAQ) page for your dance studio website? It can be a great tool if you do it right, but they’re not for everybody. Here are a few tips for determining whether an FAQ ...

Ok – I admit it – it’s tough for me to find time to regularly check our website for information that needs updating. Each time we change an offering or have a new studio website to add to our portfolio, ...