Email marketing is one of the most important things any dance studio can do. There, I’ve said it! If you inadvertently rolled your eyes when reading that, please note that I’m NOT talking about old-school monthly studio newsletters, the kind that simply outline upcoming ...

Marketing? UGH, MARKETING?? I get it!! You opened a dance studio out of a passion for dance and the desire to pass that love down to the children in your community. You are an artist. You expected owning a dance ...

Here is a very simple referral strategy you can immediately put into practice, and it costs absolutely nothing. Here’s the scoop: If you want referrals for your dance studio, give referrals to other businesses. You most likely know and love ...

After weeks of tweaking materials and mind melding with your website designer, your site has launched. Congratulations! Now you can finally let it do its job and get back to fully concentrating on your dance studio. But wait!! As tempting ...

Are you unsure which or how many social media channels you should be using for your dance studio? Do you feel pressure to do more social media than you’re comfortable with? Have you bit off more than you can chew ...

People are actively looking for targeted, compelling, and relevant content to expand their knowledge and help them make buying decisions. This holds true whether they’re deciding upon a new phone to buy, a new hair stylist to visit, or which ...

Ok, so creating videos to market your dance studio and liven up your internet presence sounds great, but who has the time? It seems overwhelming, right? Things will be MUCH more manageable with a dance studio video plan. There are ...

Top of Mind Awareness – Or – Hey, that’s so crazy it just might work! If you are successful in your advertising and promotional efforts, you will be the first, or at least one of the first, dance studios that come ...

I’ve recognized recently that although I am outgoing in many situations, I also have a shy streak. That shy streak could potentially keep me from a collaboration that is marvelous both personally and business-wise, and so I’m actively practicing getting ...

One way for a business not only to survive but thrive is to focus on the secondary benefits already offered to its’ customers. In business terms, these are called “value-added” enhancements. Chances are good that you already have many in ...