Do you have a dance studio slogan? We’re all familiar with the slogans (otherwise known as taglines) that the big companies use. Slogans such as “Just Do It”, “The Good Hands People”, and “Got Milk?” have, like it or not, ...

One way for a business not only to survive but thrive is to focus on the secondary benefits already offered to its’ customers. In business terms, these are called “value-added” enhancements. Chances are good that you already have many in ...

Creating more than one source, or stream, of revenue? It’s a super smart move for dance studios. Fall enrollment means a significant rise in cash flow, while mid summer may mean a dip of the same. By having several revenue ...

Consider sending letters or emails out to your former students, in particular the ones who grew up at your studio and moved on after high school graduation. Your goal? To find out what they’re doing these days, and if they ...

To keep your community talking about your dance studio between performances, try inviting knowledgeable professionals to offer related free or low-cost education to the public. If you promote the topic and the speaker in an engaging way, both the promotion ...

Do you find yourself frustrated because people are continually misspelling your studio’s name? It’s a common refrain. In the dance world, we have alternate spellings for many words, alternate spellings that can not only fool a customer, but could potentially ...

Try telling a story with a few of your website’s photos. For example, when a four-year-old dancer is smiling in a photo, the message is: ‘this dancer is happy’, and that’s a good thing. But a little girl in a ...