One way for a business not only to survive but thrive is to focus on the secondary benefits already offered to its’ customers. In business terms, these are called “value-added” enhancements. Chances are good that you already have many in ...
Are you making the most of the marketing tool that is your dance studio’s website? The majority of business owners recognize websites as essential, but don’t use them to best effect. Sure, your studio’s website may ‘pop’ visually and give ...
As individuals, we are marvelously unique. Unfortunately, even though dance studio owners are one-of-a-kind, it’s often difficult to differentiate one dance studio in a community from another. Not standing out from your competitors can be a huge problem, resulting in ...
Like so many others, I find myself glued to the television during the Olympics. Being of a performing arts background, I honestly don’t have much interest in beach volleyball, track, or downhill slalom (whatever that is). What I DO have ...
Quick! Can you describe this very second what makes your studio unique from others in your area? What sets you apart from your competitors? If you know and stress your studio’s strengths, you’ll give dancers/dance parents a reason to initially ...