Having a new website designed for your dance studio (or designing it yourself!) is an exciting endeavor. One key element that can significantly impact the overall look and feel of your website is your choice of fonts. Fonts – aka: typography – play a crucial role in conveying the personality and professionalism of your dance studio, both on your website and also as a part of your overall branding.
In this post, I’ll guide you through the art of deciding on the best font combination to use for your dance studio. From elegant titles to easy-to-read body text, we’ll explore options that will not only be gorgeous to look at but also contribute to a positive user experience.
Ready to dive into the world of fonts and discover how to make your dance studio’s online presence truly stand out? Let’s do it!
Why Google Fonts?
To be clear, there are TONS of fonts to choose from. Just type “fonts” into Google, hit search, and behold the multitudes. Common “font foundries” include Adobe Fonts, Font Squirrel and Dafont. But Google Fonts is a no-brainer. Why?
To begin with, Google fonts are free to use, even for commercial use. Yay! You don’t need to pay any fees to use the fonts for both print and web. And since the fonts are free to download, anyone working with your studio’s brand can easily have access to the fonts you select.
Other reasons why I suggest you use Google Fonts for your dance studio’s
branding and/or when redesigning your website include:
- their extensive font library,
- ease of use,
- accessibility, and…
- cost-efficiency (ok, I know I’ve already mentioned this above, but free is awesome.
Of course, if you’ve found a perfect font from a different source, go for it, but if not, I highly recommend sticking with Google fonts.
Choosing the Perfect Dance Partners: Google Font Pairing Strategies
Consider Your Studio’s Personality:
Start by defining your dance studio’s brand personality. Is it elegant and sophisticated, or bold and playful? Choose fonts that reflect the mood and style you want to convey. Google Fonts offers a wide range of typefaces to suit different brand aesthetics.
Here’s an example using Great Vibes for a website’s heading font and Fira Sans for the body text font:

Contrast Fonts:
Experiment with pairing different weights and widths to create visual interest and hierarchy in your design. For instance, if you opt for a heavier bold font for headers, balance it out with a lighter, thinner font for body text. This contrast adds depth and sophistication to your brand’s typography.
Another strategy is to choose fonts from the same family but with different weights or styles. This ensures consistency while adding a subtle variation. For instance, combining “Montserrat Light” for headers with “Montserrat” for body text creates a cohesive and visually appealing combination.

Maintain Readability:
While creativity is important, readability is even more so. Make sure that the fonts you choose are legible across different screen sizes and devices. Avoid overly decorative or intricate fonts for body text and focus on clarity and ease of reading. A font that is fancy and gorgeous but a pain to read will irritate your website visitors, and we don’t want that!
Limit Font Choices:
Stick to a maximum of two fonts to maintain consistency and avoid visual clutter. Use one font for headlines and another for body text. Limiting your font choices helps create a cohesive and unified look for your dance studio’s brand. PRO TIP: Your studio’s logo will have its own separate font. Don’t use that font anywhere but in your logo, because it should be special and separate.
Test Font Combinations:
Use online tools or design software to test different font combinations before making a final decision. Many websites offer font pairing suggestions and allow you to preview how fonts look together in a sample text or design. You can test fonts on the Google Fonts website itself or on sites like FontJoy. Take advantage of these resources to find the perfect pairing for your dance studio’s brand.
Here’s an example using Prata, a Serif heading font, and the San Serif font called Roboto for the body text:

When it comes to Google font pairing, the key is achieving interest and harmony without sacrificing readability. With so many fonts to choose from, finding the perfect duo for your dance studio can start off fun and quickly feel problematic. I’m hoping these suggestions will help you confidently step towards creating a visually appealing and engaging online presence for your dance studio!
Happy font hunting!
Best wishes to you and your studio,
Stacey