How to Fill Your Summer Dance Programs Using Flyers and Posters

Promoting Summer Dance Seasons the Old-School (& Effective) Way

When planning marketing for summer dance camps, workshops, intensives, or seasonal classes, most studios lean heavily on digital promotion: Social media. Email newsletters. Online registration links.

All of that matters.

But there’s an offline marketing tool that still works surprisingly well for summer programs, especially at the local level.

Printed flyers and posters.

They may feel old-school, but when they’re designed intentionally and placed thoughtfully, they can play a powerful role in summer enrollment.

Why Print Still Works for Summer Dance Marketing

Summer programs are short-term and time-sensitive. They’re a perfect introduction to new families who are not already be connected to your studio.

Bu not every parent is actively following dance studios online. Many discover summer camps and activities while they’re already out in the community. A flyer at the library, a poster at a coffee shop, or a handout from a local business can be the first introduction to your studio.

Print helps your summer programs show up where families already are.

What to Include on Summer Dance Flyers and Posters

Summer flyers should be clear, friendly, and easy to understand at a glance.

Here’s a simple checklist to guide your design:

Studio name and logo
Program overview – Camp themes, workshop focus, or class types
Age ranges – Especially important for summer programs
Dates and times – Highlight when the program runs
How to register – Website, landing page, or QR code
A clear call to action – “Register Now” or “Spots Are Limited”
On-brand design – Fonts, colors, and style that reflect your studio

Helpful Tip:
Photos from past summers can make a big difference. Images of smiling dancers help parents picture their own child participating.

Where to Share Your Summer Flyers

Once your flyers are ready, placement matters.

Think about locations where families are already spending time during summer:

Your studio lobby or front desk
Libraries and community centers
Local daycares, preschools, or schools (with permission)
Coffee shops, ice cream shops, and family-friendly businesses
Summer camps, rec programs, or activity hubs
Digital versions shared in neighborhood or parent groups

If your studio is involved in summer festivals, open houses, or community events, having flyers on hand is always a smart move.

Get the Summer Dance Marketing Toolkit to make promoting your summer programs sooo much quicker and easier! It’s a fully editable, ready-to-use bundle of Canva templates, email scripts, and other goodies (yes, including Canva poster/flyer templates!). Click here to learn more!

Add a Simple Digital Connection

One easy way to strengthen print marketing is by adding a QR code.

Link it directly to your summer schedule, your registration page, or a landing page just for summer programs (make sure to include a registration link!).

This makes it easy for busy parents to act right away, without needing to remember a website later.

Print works best when it connects seamlessly to online registration.

Final Thoughts

Flyers and posters aren’t outdated! They’re simply underused.

For summer dance programs especially, print can help: