Crafting the perfect tagline for your dance studio’s summer program might feel like a small detail, but it can make a big impact. A great tagline captures the energy, excitement, and unique experience your studio offers during the summer months, whether it’s fun-filled dance camps for little ones or intensive training for serious dancers. Think of it as the welcome mat to your summer program – your tagline invites families in and sets the tone for what’s inside.
In this post, I’ll walk through simple, effective steps to create a tagline that feels true to your studio, excites your students, and helps your summer program stand out.
Step-By-Step Process For Creating A Summer Dance Program Tagline
Step 1: Identify the Key Themes of Your Program
Start by thinking about the heart of your summer program. What kind of experience will your dancers have? Is it all about fun and imagination for younger kids? Or is it a more focused opportunity for older dancers to level up their technique?
Once you’re clear on the overall vibe, consider the kind of language that naturally fits. Words like magical, playful, and creative work well for camps aimed at little ones. For intensives or workshops, you might lean toward elevate, transform, and refine. If your program blends fun with growth, think about words like shine, thrive, and unforgettable.
Step 2: Highlight What Make Your Studio’s Summer Program Unique
What makes your summer program special? Maybe you bring in guest instructors, offer a final performance, or create an especially joyful, encouraging environment. These are the things that can make your messaging truly resonate.
If your summer is all about high-level training, let that lead the way. If it’s known for themed adventures and smiles all around, put that front and center. When you showcase what’s uniquely “you,” it becomes much easier for parents to imagine their child dancing with you this summer.
Step 3: Choose a Tagline Style That Matches Your Studio’s Vibe
Different Approaches & Examples:
Playful & Fun (For Kids’ Camps):
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- “Dance, Shine & Have a Blast!”
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- “Summer Dance Magic Starts Here”
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- “Sun, Fun & Dance All Summer Long”
Training & Growth (For Intensives):
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- “Train Hard. Shine Bright.”
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- “Level Up Your Dance This Summer”
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- “Stronger, Sharper, Summer.”
Performance-Focused:
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- “Dance All Summer, Perform All Year”
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- “Take the Stage This Summer”
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- “Your Best Performance Starts Here”
All-Ages, Studio-Wide Programs:
- “Move. Grow. Shine.”
- “Unforgettable Summer, Unstoppable Dance.”
- “Your Summer Dance Adventure Awaits!”
- “Your Summer Dance Adventure Awaits!”
Step 4: Incorporate Summer Themes
Especially if your dance camps and classes are mostly recreational and/or are for very young children, you may wish to incorporate summer themes. Using words that evoke summer helps create a seasonal feel while keeping the tagline on-brand.
Here are some summer-related words that might fit:
Sun, Shine, Glow, Radiate
Summer, Beach, Waves, Splash
Dance, Move, Groove, Express
Perform, Spotlight, Stage, Shine
Examples:
“Feel the Heat, Bring the Energy – Summer Dance at [Studio Name]”
“Shine Bright This Summer at [Studio Name]”
“Make Waves with Your Dancing This Summer!”
Step 5: Keep It Short & Memorable
A tagline should be 10 words or less and easy to remember.
Great taglines:
“Dance Into Summer!”
“Unleash Your Inner Star This Summer”
“The Ultimate Summer Dance Experience”
“Train. Perform. Shine.”
Too long or complicated:
“Join Us for a Summer of Fun, Learning, and Performance”
“Dance in the Sun and Grow Your Skills at Our Camps”
Step 6: Test The Tagline
Once you’ve come up with a few tagline options, try them out in different ways. Say each one out loud to see if it flows naturally. Run them by a few dance parents or students to see which ones resonate most. (Speaking of dance parents, click here to learn how to fill your summer dance classes by leveraging testimonials.)
Finally, take a moment to visualize how each tagline will look in your marketing materials – on your website, flyers, or social posts – to get a feel for what fits best.
Pro Tip! Use A Free Tagline Generator For a Creative Jumpstart
Need a little help getting the ideas flowing? A free online tagline generator can be a great place to start when crafting a slogan for your studio’s summer dance program.
Tools like Grammarly’s AI writing assistant let you choose a specific content type – like a slogan or tagline – and then enter details about your studio, your audience, and the tone you want to strike. In just a few seconds, you’ll have a handful of suggestions you can tweak and tailor to fit your studio’s personality and summer vibe. It’s a fun, low-pressure way to spark fresh ideas!
Here’s the link to the free Grammarly AI slogan generator.
Give it a try!
Wishing a great summer to you and your studio,
Stacey