Summer is the perfect time to infuse your dance studio with a little extra sparkle and excitement! With dancers (and parents) looking for fresh, fun opportunities, strong branding can help your summer programs catch their eye – and keep it.
Whether you’re planning themed camps, high-energy intensives, or creative workshops, a clear, memorable brand makes your offerings stand out while strengthening the connection with your studio families.
In this post, you’ll find actionable ideas to help you brand your summer programs in a way that feels lively, polished, and true to your studio’s unique spirit.
1. Offer Themed Summer Camps
Themed camps aren’t just fun for dancers – they also make your programs instantly more memorable and marketable to parents. You likely already do this, but if not, make sure to create fun and marketable themes for younger dancers, such as:
- “Frozen Fantasy Ballet Camp”
- “TikTok Dance Party Week”
- “Broadway Stars Musical Theater Camp”
2. Highlight Your Summer Dance Intensives or Workshops
Summer intensives and workshops deserve their own spotlight, especially when you frame them with exciting, professional branding. If you have a program for older or more advanced dancers, brand it with a professional, sleek theme. For example:
- “Elite Summer Intensive: Train with the Best”
- “Masterclass Series – Summer 2024”
- “The Dancer’s Summer Academy”
3. Create a Summer Dance Program Logo or Icon
Even if you don’t change your studio’s main branding, you can create a seasonal emblem (a sun, palm tree, or wave behind your logo) to make summer marketing stand out. Adding a seasonal twist to your branding gives your summer promotions a fresh, festive feel without needing a full rebrand.
4. Design Branded Marketing Materials
Consistent, eye-catching materials help families recognize and connect with your summer offerings across every platform. For example, you can create:
- Canva Templates: Create summer-themed flyers, social media graphics, and posters using studio branding.
- Video Teasers: Showcase last year’s summer program highlights.
- Instagram & Facebook Stories: Run countdowns to registration.
5. Branded Social Media & Email Campaign
Keep your audience engaged and build buzz by giving your summer programs a distinct voice across your digital channels. Try doing one or more of the following:
- Announce summer programs with a countdown series.
- Run a photo contest from past summer students using a branded hashtag.
- Feature a “Meet the Summer Instructors” post series to highlight guest teachers.
6. Promote a Summer-Only Loyalty Perk
Special perks for summer dancers not only boost enrollment but also encourage students to stay connected to your studio year-round. Ideas include:
- “Dancers who attend 3+ summer camps receive a free VIP pass for a fall masterclass.”
- “Register by [date] and get an exclusive studio swag bag!”
7. Create a Dedicated Summer Program Landing Page
A focused landing page makes it easy for families to find everything they need – and take action quickly. You can create a landing page through a service such as Leadpages, through an email marketing service such as ConvertKit, or as a dedicated page on your own dance studio’s website.
- Link to your landing page from your social media, so that parents can get all the summer details without getting distracted by other pages on your website.
- Or, keep make it a page on your studio’s website, but one that is unique to summer and its offerings, like: www.YourStudio.com/summerdance.
- Either way, include details on all camps, classes and workshops in one place, and with clear calls to action.
By maintaining a strong connection to your studio’s core brand while infusing it with fresh, seasonal excitement, you create a summer program that feels both trustworthy and new. Familiarity builds confidence with returning families, while the playful energy of summer-specific branding helps capture attention and spark interest.
When your summer dance marketing feels cohesive, professional, and vibrant, it not only boosts enrollment – it strengthens the bond families feel with your studio all year long!
Best of luck this summer to you and your studio!
Stacey