Try telling a story with a few of your website’s photos. For example, when a four-year-old dancer is smiling in a photo, the message is: ‘this dancer is happy’, and that’s a good thing. But a little girl in a ...

Here’s the scenario — your website is newly launched, you’re thrilled with it, and it looks fantastic. It’s clean yet dynamic, and features your studio’s color palette of teal, grey, and black. You’re able to make your own basic text ...

Quick! Can you describe this very second what makes your studio unique from others in your area? What sets you apart from your competitors? If you know and stress your studio’s strengths, you’ll give dancers/dance parents a reason to initially ...

Do you send out and post a monthly studio newsletter? Some people feel newsletters are passé, but they can effectively help you reach out to existing (and potential) students and their parents. Here are 10 ways to market your studio ...

I received the following email from one of our customers yesterday. After replying, it occurred to me that she is likely not alone. “Hi Stacey,I am not keeping up with my studio’s website, and I feel so out of touch ...

Ok – I admit it – it’s tough for me to find time to regularly check our website for information that needs updating. Each time we change an offering or have a new studio website to add to our portfolio, ...

A great way to expand your dance studio’s reach and gain access to a whole new set of prospects is to plan and carry out business promotions with complementary businesses. This technique, sometimes called ‘buddy marketing’, can considerably cut down ...

Parents want to know about the experiences others have had at your dance studio before signing their own children up for classes. Making customer testimonials available on your website is a great way to assure new customers that they are ...