Referral programs are a low-cost, easy to implement marketing tool that encourage your existing students and dance parents – your greatest assets – to recommend your dance studio to their friends. Referral programs can transform your students and/or their parents ...

Let’s dive back in! In part 1 of Planning For Your Studio’s Growth, we looked at the importance of having a marketing plan for your dance studio, and started off by determining your marketing goals and objectives. We’ll continue now by ...

  It’s Summer! Time to Update Your Dance Studio’s Marketing Plan: With the many roles dance studio owners have to inhabit – that of business owner, manager, artistic director, teacher, choreographer, and “one who placates the parents”, it’s no wonder ...

The sad ol’ Contact Us page is usually the last thing on a dance studio owner’s mind when updating a website. Teacher bios are spruced up, and class schedules are, of course, consistently updated. News pages are kept fresh and ...

Are you considering a Frequently Asked Questions (FAQ) page for your dance studio website? It can be a great tool if you do it right, but they’re not for everybody. Here are a few tips for determining whether an FAQ ...

Make the Most of your Dance Studio’s About Us page! One of the most underrated dance marketing strategies is a studio’s ‘About Us’ page. This page typically ranks either right at the top or among the most visited portions of ...

This dance marketing tip is a follow-up to last week’s post on “Navigation Bar Best Practices for your Dance Studio’s Website”   Avoid “Mystery Meat” Navigation! Remember, your website navigation is not for you – it’s for your visitors, including ...

We design a lot of dance studio websites, and when working with a new customer the important question of navigation invariably arises. When having a dance studio website designed, it’s natural to think about what it will look like – ...

You want to put a new marketing tactic in place, but it’s competition season and you’re slammed. You want to freshen up your website’s content and add online registration, but recital is looming, and there is too much on your ...

Ideally, dance studio owners should continually be making changes to their websites, not only to keep content fresh, but also to take advantage of SEO (search engine optimization) methods that will help each studio display at or near the top ...