Create a site that supports your studio and helps new families say YES to dancing with you!
When you’re building or refreshing your dance studio’s website, it’s important to consider what visitors need most. Busy parents are often looking for clear answers, and dancers want to find a studio that feels like a great fit. A dynamic yet user-friendly website can help make that decision easier.
Here are 9 essentials to help your site do its job well:
1. Guide Visitors with Clear Navigation
Your website should be straightforward to explore. Use familiar menu labels like About the Studio, Dance Programs, Class Schedule, and Contact Us, so visitors immediately know where to go. Unique wording might seem fun at first, but clarity always wins.
2. Offer Multiple Contact Options
Not everyone prefers the same method of communication. Offer a few ways for visitors to reach you, such as email, a contact form, phone number, and social media links. This helps ensure no one gets stuck or frustrated when they’re ready to get in touch.
3. Display Testimonials with Pride
Hearing from other parents and dancers builds trust (aka: social proof). If you have plenty of testimonials and reviews, consider adding a dedicated page on your website for them. At the least, include a few short testimonials or reviews on your homepage or dance programs page. If you’ve been featured in local media or have community recognition, add that too to reinforce your credibility.
Pro Tip: It’s perfectly fine to pull reviews from Google or Facebook!
4. Highlight What Makes You Different
New visitors should be able to quickly understand what your studio offers and what makes it unique. Use welcoming, down-to-earth language to describe your programs, age groups, and studio philosophy. No need to tell your whole story – just the parts that help families feel confident in choosing you.
5. Encourage Visitors to Stay Connected
Make it simple for people to stay in the loop (boosting your ability to market to them in the process!). Include a newsletter sign-up in the form of a pop-up window or in-line form, add clear social media icons to your header and/or footer, and provide a clear link to your calendar or news page. This gives families more chances to engage with your dance studio even before they walk through the door.
6. Refresh Your Content Regularly
A clean, current site sends the message that your studio is organized and trustworthy. Keep content up to date, refresh your photos when needed, and include essentials like the ability to register online. Don’t forget to update your copyright notice at the bottom of the site each year.
7. Be Transparent About Pricing
Help families know what to expect! Include your pricing tiers, registration fee, and any family discounts on a dedicated Tuition & Fees page. Alternatively, offer a form through which parents can request a full tuition information. Those who aren’t turned off by having to provide their contact information will be your hottest prospects!
8. Spell Out Your Class Details
Your class details should be easy to find and easy to understand. Include information like days, times, locations, and any policies around registration, attire, or age groupings. This is one of the top things families look for when choosing a studio.
9. Make Registration Easy!
Make it easy for families to enroll for classes at your studio. When parents can register online without having to print, scan, or drop off paperwork, it removes friction and increases follow-through. Whether you use dance studio software or a simple online form, the easier it is to register, the more likely families are to do it.
With just a few thoughtful updates, your website can become the most helpful tool in your dance studio’s marketing toolkit, welcoming new families, answering their questions, and making it easier for them to take the next step.
Best wishes to you & your studio!
Stacey