Time to Update Your Dance Studio’s Marketing Plan: With the many roles dance studio owners have to inhabit – that of business owner, manager, artistic director, teacher, choreographer, and “one who placates the parents”, it’s no wonder that the role ...

The sad ol’ Contact Us page is usually the last thing on a dance studio owner’s mind when updating a website. Teacher bios are spruced up, and class schedules are, of course, consistently updated. News pages are kept fresh and ...

Are you considering a Frequently Asked Questions (FAQ) page for your dance studio website? It can be a great tool if you do it right, but they’re not for everybody. Here are a few tips for determining whether an FAQ ...

Like so many others, I find myself glued to the television during the Olympics. Being of a performing arts background, I honestly don’t have much interest in beach volleyball, track, or downhill slalom (whatever that is). What I DO have ...

And just… like… THAT! Summer is nearly over. How in the heck did that happen so fast? Again?? Hopefully you’ve had a little time to decompress and maybe even get away on a well-deserved vacation (in addition to managing your ...

To keep your community talking about your dance studio between performances, try inviting knowledgeable professionals to offer related free or low-cost education to the public. If you promote the topic and the speaker in an engaging way, both the promotion ...

A great way to expand your dance studio’s reach and gain access to a whole new set of prospects is to plan and carry out business promotions with complementary businesses. This technique, sometimes called ‘buddy marketing’, can considerably cut down ...