One way for a business not only to survive but thrive is to focus on the secondary benefits already offered to its’ customers. In business terms, these are called “value-added” enhancements. Chances are good that you already have many in ...

Are you making the most of the marketing tool that is your dance studio’s website? The majority of business owners recognize websites as essential, but don’t use them to best effect. Sure, your studio’s website may ‘pop’ visually and give ...

The sad ol’ Contact Us page is usually the last thing on a dance studio owner’s mind when updating a website. Teacher bios are spruced up, and class schedules are, of course, consistently updated. News pages are kept fresh and ...

Are you considering a Frequently Asked Questions (FAQ) page for your dance studio website? It can be a great tool if you do it right, but they’re not for everybody. Here are a few tips for determining whether an FAQ ...

Make the Most of your Dance Studio’s About Us page! One of the most underrated dance marketing strategies is a studio’s ‘About Us’ page. This page typically ranks either right at the top or among the most visited portions of ...

Ideally, dance studio owners should continually be making changes to their websites, not only to keep content fresh, but also to take advantage of SEO (search engine optimization) methods that will help each studio display at or near the top ...

Here’s the scenario — your website is newly launched, you’re thrilled with it, and it looks fantastic. It’s clean yet dynamic, and features your studio’s color palette of teal, grey, and black. You’re able to make your own basic text ...