The sad ol’ Contact Us page is usually the last thing on a dance studio owner’s mind when updating a website. Teacher bios are spruced up, and class schedules are, of course, consistently updated. News pages are kept fresh and ...

Are you considering a Frequently Asked Questions (FAQ) page for your dance studio website? It can be a great tool if you do it right, but they’re not for everybody. Here are a few tips for determining whether an FAQ ...

Make the Most of your Dance Studio’s About Us page! One of the most underrated dance marketing strategies is a studio’s ‘About Us’ page. This page typically ranks either right at the top or among the most visited portions of ...

This dance marketing tip is a follow-up to last week’s post on “Navigation Bar Best Practices for your Dance Studio’s Website”   Avoid “Mystery Meat” Navigation! Remember, your website navigation is not for you – it’s for your visitors, including ...

We design a lot of dance studio websites, and when working with a new customer the important question of navigation invariably arises. When having a dance studio website designed, it’s natural to think about what it will look like – ...

You want to put a new marketing tactic in place, but it’s competition season and you’re slammed. You want to freshen up your website’s content and add online registration, but recital is looming, and there is too much on your ...

Ideally, dance studio owners should continually be making changes to their websites, not only to keep content fresh, but also to take advantage of SEO (search engine optimization) methods that will help each studio display at or near the top ...

Like so many others, I find myself glued to the television during the Olympics. Being of a performing arts background, I honestly don’t have much interest in beach volleyball, track, or downhill slalom (whatever that is). What I DO have ...

And just… like… THAT! Summer is nearly over. How in the heck did that happen so fast? Again?? Hopefully you’ve had a little time to decompress and maybe even get away on a well-deserved vacation (in addition to managing your ...

It’s unlikely that people will visit your website without any reason. Sometimes curiosity is reason enough, and with a new or newly revised studio website, it often is. You can only claim “new website” for so long, though, so it’s ...