You want to put a new marketing tactic in place, but it’s competition season and you’re slammed. You want to freshen up your website’s content and add online registration, but recital is looming, and there is too much on your ...

Ideally, dance studio owners should continually be making changes to their websites, not only to keep content fresh, but also to take advantage of SEO (search engine optimization) methods that will help each studio display at or near the top ...

Like so many others, I find myself glued to the television during the Olympics. Being of a performing arts background, I honestly don’t have much interest in beach volleyball, track, or downhill slalom (whatever that is). What I DO have ...

And just… like… THAT! Summer is nearly over. How in the heck did that happen so fast? Again?? Hopefully you’ve had a little time to decompress and maybe even get away on a well-deserved vacation (in addition to managing your ...

It’s unlikely that people will visit your website without any reason. Sometimes curiosity is reason enough, and with a new or newly revised studio website, it often is. You can only claim “new website” for so long, though, so it’s ...

We asked our dance studio website customers about their experiences using Facebook, Twitter and YouTube in conjunction with their websites. More and more are using these social media, with varying results and success. Here were some comments: “Facebook really connects ...

If your studio is providing a remarkable experience for your dancers and dance parents, it’s likely you already receive new students through word of mouth. You can boost this number quickly, however, by doing one simple thing — ask for ...

Consider sending letters or emails out to your former students, in particular the ones who grew up at your studio and moved on after high school graduation. Your goal? To find out what they’re doing these days, and if they ...

Moving your dance studio’s location means a whole lot of work, but it can also dramatically benefit your business. You might be moving to a larger space to anticipate and support growth, or you might be downgrading in order to ...

To keep your community talking about your dance studio between performances, try inviting knowledgeable professionals to offer related free or low-cost education to the public. If you promote the topic and the speaker in an engaging way, both the promotion ...