I’ve recognized recently that although I am outgoing in many situations, I also have a shy streak. That shy streak could potentially keep me from a collaboration that is marvelous both personally and business-wise, and so I’m actively practicing getting ...
One way for a business not only to survive but thrive is to focus on the secondary benefits already offered to its’ customers. In business terms, these are called “value-added” enhancements. Chances are good that you already have many in ...
Are you making the most of the marketing tool that is your dance studio’s website? The majority of business owners recognize websites as essential, but don’t use them to best effect. Sure, your studio’s website may ‘pop’ visually and give ...
As individuals, we are marvelously unique. Unfortunately, even though dance studio owners are one-of-a-kind, it’s often difficult to differentiate one dance studio in a community from another. Not standing out from your competitors can be a huge problem, resulting in ...
Creating more than one source, or stream, of revenue? It’s a super smart move for dance studios. Fall enrollment means a significant rise in cash flow, while mid summer may mean a dip of the same. By having several revenue ...
Referral programs are a low-cost, easy to implement marketing tool that encourage your existing students and dance parents – your greatest assets – to recommend your dance studio to their friends. Referral programs can transform your students and/or their parents ...
Let’s dive back in! In part 1 of Planning For Your Studio’s Growth, we looked at the importance of having a marketing plan for your dance studio, and started off by determining your marketing goals and objectives. We’ll continue now by ...
Time to Update Your Dance Studio’s Marketing Plan: With the many roles dance studio owners have to inhabit – that of business owner, manager, artistic director, teacher, choreographer, and “one who placates the parents”, it’s no wonder that the role ...
The sad ol’ Contact Us page is usually the last thing on a dance studio owner’s mind when updating a website. Teacher bios are spruced up, and class schedules are, of course, consistently updated. News pages are kept fresh and ...
Are you considering a Frequently Asked Questions (FAQ) page for your dance studio website? It can be a great tool if you do it right, but they’re not for everybody. Here are a few tips for determining whether an FAQ ...